Category Archives: Videos
Audi VS Mercedes has been a battle that has been making ad agencies very happy. Audi, for some time now, has been directly competing against them in their advertisements as a way to change the perception of luxury and fun, much like Cadillac did with their new line of STS sedans.
Audi and their new campaign to one up Mercedes in my mind has been fairly successful at changing the luxury perception of Mercedes being “Old Luxury” catering to elite rich folk and Audi becoming the “New Luxury” who caters to the savvy, yet young business man.
We have all seen their advertisements but this one holds more relevance:
We have all seen the Audi “Goodnight” commercial, but this one I feel, is a bit more fun. It explicitly pokes fun at Mercedes Benz owners as gullible and snooty.
Mercedes responds with adverts about their vehicles but this one is a very direct product of the battle as a response to Audi’s positioning of their advertising. This ad tries to show that they can be fun, too.
Both ads have an interesting take on customer’s perception of each brand. One tries to perceive that it is fun luxury, while the other tries to change perceptions that it is just as fun. Trying to remove bias: each brand is attempting to one-up each other.
Once the Consumer is Hooked:
When the consumer enters a high involvement state (ready to buy, more cognitive processing), the consumer who is debating between Audi and Mercedes most likely being their information search, via website.
Mercedes does a great job conveying their message not only through a TV commercial, but on their website:
Mercedes capitalizes on on the brand and the image of the vehicle.
Adds pictures to the text to reinforce meaning and emotional appeal.
The Mercedes AMG website which is for their high-performance line, it has an interactive presentation and has easily accessible, raw information when the prospective buyer is looking for it.
I’m am a die-hard fan of Audi, but their website does not reciprocate the emotional and cognitive appeals from their TV advertisements compared to Mercedes, less interactive presentation.
Cluttered links, hard to find technical information and blocks of mass text looks unappealing.
Again, just below this slide show on the Audi website, mass text, nothing organized.
Further down the previous page, all text.
Audi does a great job changing perceptions that it is the superior luxury brand, but for the consumers who need the raw technical specs to make a buying decision, Audi lacks.
Homeland Security has done it again… Thanks to the new “Secure Flight Program.”
If any of you can recall the event where my friend accidentally left a knife in his carry on and it was never caught by the TSA, this is really going to shake your head at the bright individuals that work for our government.
Alyssa Thomas and her family were boarding for a domestic flight when they were pulled aside because her name turned up on a terrorist list. The FBI cannot say anything more about the mysterious list such as how many people are on it, who is on it or even why.
Whatever the case is, what the hell? Maybe the FBI has a good reason for putting a 6yr old on a terrorist watch list. It’s well over my head because I cannot seem to think of a good, legitimate or even bizarre reason. Funny thing is, a few months prior to the incident, they were in Mexico. No terrorist then?
Sorry it has been awhile since my last post. I just came across an interesting video from MSNBC that talks about how over the next 10 years, their could be a 40,000 shortage of doctors across America. Their solution? Have nurses take over some of the regular tasks of a doctor under the supervision of a doctor. Let that sink in for a bit. When you go in for a sore throat or a cough, its pretty straightforward. The nurse and the doctor most likely will diagnose and treat the symptoms the same way.
This will help alleviate some of the repetitive cases that require little effort to diagnose and treat. However, if it is something more serious I would rather go see a doctor and I think anyone would agree. I see a few problems with this though. Its a great idea but we have to hold these nurses at a new standard and responsibility. Nurses simply do not receive the same education as doctors do. That is a fact. Yes, experience plays an important role and I completely respect nurses by all means because I go to one of the best nursing schools in Minnesota (However, I am studying marketing).
Comment on what you think. The American Medical Association (AMA) has been confronted by nurses that wish to change the rules behind this new initiation of nurses treating and diagnosing patients. Some nurses wish to practice without the supervision of a doctor. I could see this playing out a few different ways: a patient comes in to get checked out and the nurse is unable to diagnose them. So the nurse refers them to a specialist. OR: a patient comes in to get check out and the nurse who is overconfident with their new entitlement/authority to diagnose and treat could misdiagnose a patient and create a very hefty and unwanted malpractice suit. Hmm, who takes the risk? I think both the nurse and the patient will be taking a risk. The benefit is, there will create a huge cost savings and doctors can focus more of their valuable time on more serious cases. It is a great idea, however there needs to be a standard for nurses. What do you think? Leave a comment.
Watch the video here.
I recently watched a video I found from a friend posted on Facebook. This video is a highlight of Columbia SWAT in Missouri performing a raid on a family home in February. They only found a tiny amount of Marijuana in the home, enough to charge a misdemeanor . However, that is not the punchline. (Check out the link to the article here)
As they raided the home they shot the family’s kenneled pit bull and corgi seven times. The dogs were no threat. The family’s seven year old son was present as they fired upon the dog. In conclusion, the husband was charged with misdemeanor possession of marijuana and the parents were charged with child endangerment. So second hand smoking from cigarettes are just fine? I pity ignorance and people who still believe marijuana is a threat to society. Comment this; I like to incite debate.
Watch the video———————>